Jamie blakey one teaspoon denim
Original cult denim.
Photo by JAMIE BLAKEY on February 16, ONETEASPOON ANNOUNCES DEPARTURE OF FOUNDER ~ “oneteaspoon has been a wild ride and a dream come true!” I'm out!!
‘It’s about how it makes you feel’: One Teaspoon CEO talks ‘new direction’
After 20 years making its mark as an innovator of casual luxury, Sydney cult denim brand One Teaspoon announced the departure of founder Jamie Blakey last week. Blakey was the creative force behind the brand, probably best known for its iconic denim shorts, bringing it from a Northern Beaches garage to the celebrity circuit and the global stage, with distribution now in over 40 countries.
The next chapter of One Teaspoon is in safe hands, however, with Liz Roberts, who joined in its fifth
fifth year, continuing to lead the business as CEO and, now, the sole owner. Here, Roberts shares her vision for the next chapter of One Teaspoon and how she expects the fashion industry to evolve in the coming years. Inside Retail: How did this reshuffle come about and how are you feeling about being the sole owner of the business?
Liz Roberts: It was a crazy year last year; planning to celebrate our big y