Katayone adeli biography for kids
Katayone Adeli is a rare designer who has survived–and thrived–on word of mouth alone.!
Whatever Happened to Katayone Adeli?
By Colleen Nika01/18/11 at 07:00 PM
Photos: Firstview | Getty Images
A look from Katayone Adeli's Fall 2003 collection, and worn by Christina Ricci.
A decade ago, Katayone Adeli was seemingly unstoppable.
Katayone Adeli was dubbed the “Stella McCartney of New York,” someone who Polly Mellen believed was “the future” and made “the clothes I.
From 1996 to 2003, she was New York fashion's most prized sartorial enigma, the young independent designer whose impeccably cut, sophisticated wardrobe staples pioneered the next wave of American womenswear.
Adeli's body-skimming trousers earned her a small, devout fashion cult, with swannish cool girls like Gwyneth Paltrow and Christina Ricci proclaiming their love for the label and downtown darlings snapping up her styles in droves.
Even with her legions of fans in high places, Adeli was infamous for her “no hype” policy, eschewing runway shows and traditional advertising in favor of a high-caliber word-of-mouth strategy: Essentially, those with excellent taste discovered the label and introduced it to others.
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